I come across many businesses that have launched their website, but even after some time, they have no or very little visitor traffic. Post lauch SEO services are often neglected. After all, the shiny new website is visible when you go directly to the URL, but how many actually visit the website remains and unknown.
The most imortant thing to do, is to register the website with Google and other search engines. Often, not even that is done.
Then, register with Google Analytics, so that you can keep an eye on the visitor statistics.
There are other important things. If the website has been built without doing any keyword research, it’s not too late. Get your SEO company to do competitor and keyword research and expect the content of your website to change accordingly. You may not like the new content, but trust your SEO company.
- For your website to be found it has to rank high on search engines. In fact, it should be amongst the first 5 places. To get it there, you either have to employ good SEO (Search Engine Optimization) and together with that and a bit of time your customers may come. Or, you have to advertise i.e. use AdWords for your website link to appear higher up in the list. The more you pay, the higher your website will rank.
- Visitor engagement is paramout. Your website has to be “useful”. It’s no use to have people click on your website link, only to disappear again after they have seen your front page. You want them to buy or call, or do whatever your website is designed for.
- And then, just like your restaurant, the customer experience has to be good enough for your customers to come back. Your website has to be liked.
What use is it to have a nice website if it is not found, seen and liked?
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