Why your Web Designer should also be responsible for SEO

Websites are the foundation of any business. They serve as a digital storefront for products and services. Every time someone visits your website, they judge your company based on how professional it looks and how easy it is to navigate.

A good website design should be both attractive and functional. It should also be optimized for search engines so that it can rank higher in search results and bring more traffic to your site.

Should businesses focus on the look of their website

Having a poorly laid out website can cost you customers. This is because people will have trouble finding what they're looking for and may assume that your business doesn't know what it's doing. You may also lose business to competitors who have nicer looking sites with more intuitive navigation.

As a company, your website should be high on the priority list. If a website looks clean, professional and modern, chances are it also works well. A great design will keep visitors on the site and help them navigate to find what they're looking for. Remember that good design should be timeless by using all the tools available to make it modern, functional and easy to navigate.

A good looking website is pointless if it cannot be found

It is imperative that your website is easily discoverable to your target audience. When it comes to search engine optimization, the importance can't be overstated. A good looking website is pointless if nobody can find it.

As the competition in the digital marketing world is increasing, every company is looking for ways to stand out. One of the most efficient ways to do this is by having a well-designed website that has high ranking on Google.

Website design and SEO go hand in hand when it comes to marketing. The reason behind this is that you can't rank your website on Google's first page if it's not well designed. Your website is a sure-fire way to bring you more customers, so it is important to rank high on Google organic searches or to have an expert manage your Google paid advertising (Google Ads). That is (amongst other things) the task of your SEO person.

Why should the same company that builds the website also do the SEO

Many businesses think that you should separate companies, one that builds your website and another responsible for SEO. The reason for this is that there are different skill sets required for these professions. A web development company needs to know how to build a website and then make it aesthetically pleasing, while an SEO specialist needs to know how to optimize a site and make it easy for search engines to crawl and index.

A web designer can also have expert seo skills

There is no reason that skilled web designer cannot also help to optimize your website for search engine optimization (SEO). A skilled web designer can help you create a visually appealing website with clear navigation and intuitive user experience. A skilled web designer should also be able to develop content that will rank highly.

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

Web design is an art and SEO is a science, but they go hand in hand. They both need each other to be successful. The web design needs to be user-friendly and SEO needs to be able to get the content indexed by search engines.

Can Web designers can also be SEO Experts

Yes, in fact, I believe that web designers are in the best position to get involved in the SEO for a website. A critical part of web design is decision-making around content. That includes not only the placement of content, but also the quality of the content and in many cases the production of the content, i.e. the actual content writing. That falls into the skills of an SEO person.

But SEOs also have other skills that touch on programming skills. None of these should be beyond the grasp of a website designer. In my opinion, the website design, website development and SEO skills can be covered by one person. At Hello Web, that is how we get our outstanding web design, development and SEO results.

A business will benefit from working with one team rather than separate entities for web design and SEO

I believe that working with one team for the complete web journey is a benefit to businesses. It creates certainty around responsibilites i.e. one party cannot blame the other for non-performance of the website. The business has a clear go-to person without risking becoming the entity in the middle, between two companies that should have the common good of the business in mind. This is true especially when there are issues that need to be addressed or where the website does not perform.

My recommendation is that if you are having work done on your website, then choose a company with skills in SEO and vice versa, make sure that your SEO company has skills in website design and development.

Thanks to Photo by Jason Grant on Unsplash for the image.

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Uli Knapp

After 20 years of business ownership in the IT industry, I started Hello Web with the aim of assisting businesses with their online journey – to achieve maximum potential from their website.

To achieve that success, I take time to learn as much as I can about the businesses that I work with. Having hands-on knowledge of various business environments in New Zealand, together with my listening skills and an intimate understanding of the workings of search engines like Google, I can ensure online success for my clients.

My biggest accomplishment is having run a successful business (Base10 Ltd), taking it full cycle from humble beginnings to an ultimate successful sale and leading an awesome team of up to 14 staff. At Hello Web I work directly and hands-on with my clients.

Give us a call:
Send us an email: uli@helloweb.co.nz
Visit us for a coffee:

Howick
Auckland 2014
New Zealand