How I got to page 1 for my Search Term in a competitive market
Getting to Page 1 on search results takes a bit of work.
New Zealand is overrun with services in most market sectors and so the competition between like businesses is naturally high. Certainly in the Web Design and SEO space there is ample competition, not only from business within our borders, but also from overseas.
With well over 90% of all new B2B engagements starting with a Google Search, it’s more important than ever to appear on Page 1 for your relevant search terms. It’s a fact that Page 1 companies get most of the business. While I can (and do) spend money on Google AdWords in order to be seen on Page 1, a company that advertises SEO and Website Design services (like Hello Web) will naturally be judged by where they appear on an organic Goolge Search.
Everything I learned about Google Searches I learned from Google Searches
For me then, it was paramount that I get found on Page 1 for “Website Design Auckland”, and here’s how I did it.
I asked for help
The beauty of today’s world is that information is available. In fact, everything I learned about Google Searches I learned from Google Searches, and so I did my homework well by reading lots of online material, blogs, Twitter and from Industry experts. Sift through all the clutter and the information you will find is invaluable.
I invested in Software
Google rules are difficult to understand and they change frequently. Keeping up-to-date is time consuming, frustrating and, without help is usually fruitless. I use three separate software packages;
- Software that checks the quality of code, speed, SEO components, errors, backlinks etc.
- Software that tells me all about words on the website. Search ranking is all about wording, keyword densities and keywords in strategic places on the website.
- Software that tells me even more about words on the website.
Along with the purchased software there are a host of free to use websites that you can use to determine key performance aspects of your site. I make use of many of those.
I was Patient
Try, try and try again. This is fraught with frustration, because just when you thought that you cracked it you may get punished and Google decides to push you back a few pages. Persevere.
Making page 1 takes time and effort. In fact, the SEO work on a website often takes as long as building the website in the first place, so if you’re after a “Cheap” website or a DIY website, be prepared to find it a few pages down the rankings on a relevant search and ask yourself what the point is in the first place.
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