If you have a business with a website then you’re probably keen on getting as many “views” of the website as possible. Getting noticed does not start with a website, but it starts with careful planning, and that planning includes how to drive the right traffic to your website and, therefore, get more customers for your business.
So, to get your website noticed, you have to get noticed first, before your website can follow in the ranking. And that really makes perfect sense, because no one follows a website for its own sake; they follow it because it has worthwhile content.
In a world where there is an overload of information, it makes seems right that we should filter the most influential opinions, rather than having to sift through heaps and heaps of irrelevant information.
Your purpose then, in order to drive traffic to your website, is to publish and distribute original opinion rather than “copy” and publish that to sites that link to your own website. That is also the reason that Facebook, Twitter, Linkedin and other social media websites are still relevant to businesses. They provide a platform for you to distribute your ideas and become a “thought leader” in your particular area of expertise.
Probably one of the most powerful ways to rank your website on search engines is to build links that point to your site. If you publish new and relevant content then your link-building will be a lot easier if your content is leading rather than following.
And to help you with coming up with new and fresh ideas, exactly these sites can be helpful in finding inspiration. If you lack fresh ideas then a trawl through Twitter or LinkedIn will offer a rich source of ideas that you can use to become an “influencer” or “thought leader”.
Remember, it’s all about getting FOUND, getting SEEN and getting LIKED.]]>