TO BE EFFECTIVE, YOUR WEBSITE NEEDS CONSTANT TLC.
NEGLECT IT AND YOU CAN EXPECT DIMINISHING RETURNS.

HERE ARE 6 STRAIGHT-FORWARD IDEAS ON HOW TO STAY IN TOUCH.

 

  1. Stay in touch. Visit your own website and check that it is still relevant. Does it reflect your business or does it bore with outdated pages and links that no longer work? Find out how things stand from time to time. Just like your friends, your website needs the occasional visit to stay on your side.
  2. Update your site often. Make sure that you keep the content fresh so that your clients stay interested. If you have stories to tell then tell them. If there are things happening in your business then don’t keep them a secret? Your clients want to know that you’re busy, that you have things going on. Stay interesting if you want your clients to stay interested.

    KEEP YOUR WEBSITE INTERESTING IF YOU WANT YOUR CLIENTS TO STAY INTERESTED.


     

  3. Stay on top of the search lists. Search engines love websites that change and that get refreshed often. Stop making changes and you’ll soon find yourself on the bottom of the list in searches. Why would anyone want to return to your site if it there is nothing new to see?
  4. Things change with Google. To keep a high ranking website the SEO has to be managed well and implemented correctly and it has to follow the search engine rules. That applies to page titles and descriptions, image tags and wider content and also to the structure of your page. It’s is important to stay within these rules in order to outshine your competition. That way, if you have a great website, you can be sure that it is found by those that want to do business with you.
  5. Expand your circle. Does your content speak to your clients and to the business that you want to attract, or are you mistakenly appealing to businesses that are of little or no value to you. If you want to expand your influence, then be sure that your website and content is aimed at those that can work with you and those that you can work with.
  6. Give something away. Put a smile on the face of your website visitors. If you give them a reason to visit your site or to engage with you then they also have a reason to come back. That can be as simple as a great website experience (see my heaven and earth blog), an image or a video that they get wowed by, or an actual give-away in form of information, a special or a voucher.

In the end they’re not that different, websites and friends. Both require a bit of effort to get great rewards. 

Uli Knapp