Getting good results starts with Keyword Research

Communication in the right tone is essential

A business has a "tone" that it should communicate in. Technical content for instance, requires a different writing style to writing content for a school website or an online shop. Being able to write in a variety of styles is a skill that is not easy to come by. If a "blog" article is written by an amateur then that will be very evident in the writing style. The article will likely be dismissed, and will not achieve the SEO results that are expected. So how do we write articles that stand out and are technically correct for your industry.

The reality is that many business owners may be expert in their field, but they may not be good at writing web content or articles, or simply don't have the time. Our content writing service starts with gathering sufficient information from you in order to communicate the technicalities of the topic well.

We then do our own research to add substance to the content, attract the desired audience through thorough keyword research and other similar content. Sometimes, to peak interest, we may include controversy if that is safe and if you are in agreement.

The results will be a well written piece, designed to attract an audience in your areas of business, drive them to your website and encourage them to engage with you.

How we go about writing good content for your website.

We need to get some initial information from you

We have a unique way of getting the right information from you, without wasting your time. In our request for article information we ask you to supply the following:

The take-away points of the article. (one or two only).
Introduction. Give us a quick introduction in your own words.
Some bullet points. Any points that you want to make in the article.
Write your conclusion in your own words.

That information arms us with enough substance to write your article.

Content Research

We take a good look at what others have written on the topic, find out whether there are any particular points we should make, whether it's appropriate to take a particular stand or whether we should remain neutral.

We also take note of the tone of the articles.

Keyword Research

This step ensures that your content will be found online. We may involve you here, to tell us what your audience may be searching for and how they would use the internet to conduct those searches.

Keyword research also gives us some clarity on the meta-data that we will include on the article.

We write the article

This is the fun part. From all the information we have gathered, we now write the content. This is not a single step. To get it right, we may have a few false starts. Like any creative process, it takes time to get this right.

We present you with the first draft to give you the opportunity for input and comment. This continues until we're all happy to for the next step.

The content is published

Whether standard website content, a blog, news, or an article, we now publish the content on your website. We also publish the article on various platforms, including Social Media (as agreed in your SEO profile). We may work with third parties to publish the content to a wider audience. This is determined by the SEO product that you have with Hello Web.

Website Content

Writing to peak the interest of your best client and Google.